Senior Staff Segment Strategy - Emerging Applications and Technologies
Job Description
The Segment Strategy is responsible for defining and driving the system solution portfolio strategy for Emerging Applications and Technologies. Working closely with global Application and Technology Architects and regional Solution Marketing teams, this role identifies market opportunities, translates customer needs into solution concepts, develops investment business cases, monitors the solution development and drives solution commercialization.
The role serves as the market-facing counterpart to the architecture teams, ensuring that solution investments are aligned with customer requirements, technology roadmaps, and business objectives. It acts as the focal point between regional Solution Marketing teams, Product Groups, Architecture teams, Engineering, and Digital Marketing throughout the complete solution lifecycle.
Key Responsibilities
Segment Strategy & Market Intelligence
• Analyze market trends, customer needs, competitive dynamics, and emerging technologies within the assigned segment.
• Identify growth opportunities, priority applications, and key use cases.
• Develop market assessments, business forecasts, and segment solution roadmaps.
Solution Opportunity Management
• Gather, evaluate, and prioritize solution opportunities from regional teams, product groups, customers, and ecosystem partners.
• Collaborate with Application and Technology Architects to define solution concepts and assess technical feasibility.
• Prioritize opportunities based on market potential, strategic value, and business impact.
Business Case Development
• Develop business cases and investment proposals for new system solutions.
• Assess market opportunity, revenue potential, costs, risks, and expected returns.
• Define solution success metrics and commercialization objectives.
Development Governance & Approval
• Prepare development approval packages and executive presentations.
• Drive alignment across Architecture, Engineering, Product Groups, Marketing, Sales, and Finance.
• Support management reviews and investment decision processes.
Solution Development Leadership
• Oversee solution development from concept to launch.
• Represent customer and market requirements throughout the development lifecycle.
• Track progress against business objectives, milestones, and market requirements.
Go-to-Market & Commercialization
• Coordinate solution launch activities with Digital Marketing, Regional Solution Marketing, Product Groups, and Sales teams.
• Support development of value propositions, marketing collateral, demonstrations, and customer-facing materials.
• Monitor solution adoption, market impact, and launch effectiveness.
Key Interfaces
Internal Stakeholders
• Application Architects
• Technology Architects
• Product Groups
• Engineering Organizations
• Regional Solution Marketing Teams
• Digital Marketing
• Sales and Business Development
• Finance
• Executive Leadership Team
External Stakeholders
• Customers
• Strategic Partners
• Technology Ecosystem Partners
• Industry Associations
• Research Institutions and Universities
Requirements
Function: Engineering
Experience Level: Mid-Senior Level