Regional Revenue Marketing Manager
Job Description
The Role
The Regional Revenue Marketing Manager owns the marketing contribution to revenue for the UK region. The role is the senior business partner to regional Sales leadership, accountable for regional pipeline coverage, MQL-to-SAL conversion, and revenue contribution as a shared outcome with Sales.
The Regional Manager does not write the BU-level plans. Instead, the Regional Manager aggregates BU plans into a coherent regional view, arbitrates capacity and priorities when conflicts arise, defends regional needs in head-to-head conversations with Content and Growth leadership, and represents the region in global rituals.
The role combines three dimensions: business partnering with Sales leadership, performance management of the region, and people management of the Campaign Planners themselves - coaching them, raising their level of business partnering with BU leaders, and growing the team's overall maturity.
Responsibilities
Regional Performance Ownership
• Own regional pipeline generated, pipeline coverage, MOL-to-SAL conversion, and revenue contribution as a shared outcome with Sales.
• Aggregate the Campaign Planners' monthly plans into a coherent regional view; identify gaps, duplications, and capacity conflicts.
• Arbitrate between Campaign Planners when shared resources (Content, Growth) are constrained; escalate to the Head, Global Revenue Marketing when arbitration cannot be resolved regionally.
Senior Business Partnering
• Act as the senior marketing counterpart to regional Sales leadership.
• Partner with regional Sales leadership on segments, ICPs, account priorities, offerings, expected marketing contribution, and quarterly business reviews.
• Represent marketing in regional commercial governance and ensure marketing priorities reflect the regional commercial strategy.
Team Management and Coaching
• Manage, coach, and grow the team of Campaign Planners assigned to the region.
• Raise the level of business partnering between each Campaign Planner and their BU leader.
• Recruit, onboard, and develop Campaign Planners in line with the global capability framework.
Budget and Partner Management
• Manage the regional Revenue Marketing budget; allocate across BUs and Campaign Planners based on commercial priorities and expected return.
• Manage partner-related marketing budgets and co-funded programs (MDF, BDF, COOP); ensure partner investments align with regional sales priorities.
• Pilot partnership relationships at the regional level, supported by Campaign Planner input on BU-specific needs.
Model Adoption
• Apply the global Revenue Marketing operating model in-region - planning cadence, KPI framework, governance rituals - while feeding insights and adaptation needs back to the Head, Global Revenue Marketing.
• Represent the region in global rituals with Content & Brand and Growth leadership.
KPIS
• Regional pipeline coverage vs target (shared outcome with Sales).
• Regional MQL-to-SAL conversion.
• Planner team performance and business-partnering maturity (assessed against the global capability framework).
Competitive salary plus bonus and excellent benefits package.
Requirements
Department: Consulting
Experience Level: Not Applicable