AVP, Alliances & Channels Ecosystem EMEA Central

ServiceNow is looking for an experienced and commercially driven AVP Alliances & Channels Ecosystem to lead our partner and channel organization across EMEA Central. This is one of the most strategically important leadership roles in the EMEA partner ecosystem — responsible for shaping how ServiceNow goes to market through and with partners across Central and adjacent markets.

As AVP you will own the end-to-end partner strategy for EMEA Central — from ecosystem design and partner recruitment through to joint GTM execution, revenue performance, and long-term partner success. You will lead a team of experienced channel and partner managers, and work in close alignment with EMEA Central field sales, solution consulting, and marketing leadership to ensure partners are embedded early, activated purposefully, and measured rigorously.

This role requires a leader who combines deep ecosystem expertise with strong platform knowledge, AI solution fluency, and a genuine passion for building partnerships that create mutual value — for ServiceNow, for our partners, and most importantly for our customers. You will be expected to operate at executive level with both internal stakeholders and senior partner leaders, driving a culture of accountability, collaboration, and ambition across the EMEA Central partner community.

If you thrive at the intersection of strategy and execution, know how to unlock the full potential of a multi-motion partner ecosystem, and have the leadership presence to inspire high-performing teams — this is your role.

What you get to do in this role:

Channel Strategy & Execution

• Develop and execute comprehensive partnerships and channel strategy aligned with ServiceNow's EMEA Central regional goals.
• Identify, onboard, and nurture strategic partners to expand market reach and solution offerings across the EMEA Central region.
Partner Performance Management

• Set and track KPIs for partner success including revenue targets, pipeline growth, and customer satisfaction.
• Conduct regular business reviews and performance assessments with key partners across the EMEA Central territory.
Ecosystem Development

• Build and maintain a robust ecosystem of resellers, GSIs, MSPs, VARs and boutique consultancies across EMEA Central markets.
• Foster collaboration between partners and internal teams to deliver joint value propositions.
Stakeholder Engagement

• Act as the primary liaison between ServiceNow and channel partners in the EMEA Central region.
• Influence cross-functional teams including sales, marketing, and technical enablement to support partner success.
Go-to-Market Innovation

• Co-develop go-to-market campaigns and joint offerings with partners tailored to EMEA Central market dynamics.
• Drive partner-led demand generation and customer acquisition initiatives across the region.
Enablement & Advocacy

• Lead partner enablement programs to ensure technical and sales readiness across the EMEA Central partner community.
• Champion partner advocacy within ServiceNow and represent the channel voice in strategic planning.
Team Leadership & Development

• Lead, coach, and inspire a team of channel managers and partner specialists across EMEA Central.
• Set clear objectives, provide ongoing feedback, and support career development.
• Foster a collaborative, high-performance culture aligned with ServiceNow's values.
• Ensure alignment between individual goals and broader channel strategy.

Department: Sales
Experience Level: Not Applicable