Optimisation Manager
Job Description
We're looking for an experienced Optimisation Manager reporting into the Marketing Director to join our Consumer Services business and play a leading role in establishing and growing Identity Plus (ID+), our identity protection subscription service, within our existing product ecosystem.
Sitting within a dedicated optimisation team, your role will span three key areas: driving the commercial performance of ID+ within our products; identifying and delivering opportunities to grow and optimise the end-to-end ID+ customer experience; and acting as the commercial and experimentation specialist for the ID+ Product team.
Ultimately, your role is to help us understand who will benefit most from ID+, how we reach them and how we establish ID+ as a valuable part of our wider product ecosystem - balancing growth with the needs of our customers and the performance of the wider business.
Identity Plus Performance & Trading
• Monitor ID+ conversion, adoption and commercial performance, working with our Performance Analyst to understand changes, identify opportunities and respond to underperformance.
• Communicate performance to the business, explaining what is happening, why and what we should do about it.
ID+ Growth & Optimisation
• You will own the ID+ optimisation roadmap, using customer and performance insight to identify where growth will come from and turn opportunities into ideas, hypotheses and experiments.
• Identify who will benefit most from ID+, how and where to reach them, and use experimentation, targeting and personalisation to test ways to grow adoption while balancing customer and wider product outcomes.
Product Commercial & Experimentation Support
• Partner with Product on new features, propositions and customer experiences, bringing commercial, customer and experimentation expertise into development.
• Shape testing and rollout, measure customer and commercial impact, and use performance insight to inform iteration and product decisions.
Requirements
Department: Marketing and Communications
Function: Information Technology
Experience Level: Not Applicable