Customer and Community Marketing Manager, IFS Copperleaf
Job Description
IFS Copperleaf helps some of the world’s largest organizations make better strategic decisions. Our AI-powered decision analytics software enables clients to optimize investment planning and asset management, aligning decisions with corporate strategy to deliver the highest value. At IFS Copperleaf, we’re collaborative, customer-focused, and passionate about creating solutions that have a real-world impact.
* Candidates based in East Coast time zone preferred
The Customer & Community Marketing Manager is responsible for developing and executing programs that strengthen IFS Copperleaf’s relationships with customers through best in class advocacy, expansion and retention programs while cultivating a thriving, engaged community.
This role sits at the intersection of customer success,, and community engagement, with a strong focus on install base growth through upsell and cross-sell initiatives.
You’ll champion customer and partner advocacy, manage community initiatives, and bring to life real-world stories that demonstrate the value of IFS Copperleaf’s asset investment and capital planning platform.
Key Responsibilities
1. Customer and Community Strategy
• Build and manage a structured customer and community advocacy program that amplifies success stories, proof points, and shared outcomes.
• Establish a clear framework to capture customer insights and success stories, creating a continuous feedback loop with Product Marketing, Campaign, and Field teams to inform messaging, content, and go-to-market strategy.
• Develop and execute initiatives that deepen relationships with customers and key collaborators across the IFS Copperleaf ecosystem.
• Partner closely with Customer Success, Product Marketing, and Sales teams to identify engagement opportunities that drive pipeline growth, adoption, and advocacy.
2. Go-to-Market Campaigns and Content
• Plan and deliver integrated campaigns that elevate customer success, highlight ecosystem collaboration, and accelerate install-base expansion.
• Create co-developed content and assets — including case studies, success stories, videos, and solution spotlights — that demonstrate the shared value of IFS Copperleaf solutions.
• Collaborate with regional and field marketing teams to localize and activate community-led initiatives globally, ensuring consistency of storytelling and alignment with customer engagement objectives.
3. Performance and Reporting
• Define and track KPIs to measure the effectiveness of customer and ecosystem marketing activities — including pipeline contribution, engagement levels, and advocacy metrics.
• Report regularly on program performance and insights to marketing and sales leadership, providing recommendations to optimize strategy and investment.
• Leverage best-in-class AI tools and marketing technologies to analyse performance, personalise engagement and scale impact — supported by dedicated analytics, operations, and digital teams.
digital teams.
Requirements
Department: Marketing
Experience Level: Mid-Senior Level