Trade Marketing & Label Manager
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Job Description
A hybrid role built primarily on a Trade Marketing (EMP) function, with Label Management responsibilities attached. It centers on DSP-facing, strategic trade marketing leverage, complemented by hands-on ownership of a portfolio of label and artist accounts, notably the direct management of French-Canadian labels based in Quebec and English-Canada accounts alongside. The person bridges our release schedule, the digital platforms, and our international offices. This role requires someone based in Toronto who can move between a DSP partnership discussion and a Quebec label's release strategy in the same day, operating fluently in both official languages.
Key responsibilities
EMP Digital retail & DSP partnership
• Own relationships with key digital retailers; ensure priority releases are surfaced, pitched, and optimally merchandised across streaming and mobile.
• Drive international key-release strategy to break Canadian acts across multiple markets, in coordination with international offices.
• Develop new avenues for catalogue visibility and monetization with platform partners.
• Contribute to the conception and rollout of new marketing and promotion services for artists.
Label & artist management
• Directly manage a portfolio of label and artist accounts, to second the label lead in Quebec to manage French-Canadian labels in Quebec along with English-Canada labels: release planning, distribution strategy, revenue optimization, and day-to-day relationship ownership as primary point of contact.
• Forecast release projections and keep accounts aligned with budget.
• Monitor release and campaign performance using available tools and internal dashboards.
• Identify and nurture new talent for the pipeline (Hunter/Farmer model).
Team enablement & internal process
• Educate label managers on best practices, platform evolution, and trade marketing strategy.
• Spread best practices across the Canadian team.
• Lead weekly touchpoints with Canadian label managers; contribute to the weekly international call.
• Ensure global Trade Marketing strategy is applied locally with strong process discipline.
Requirements
Function: Other
Experience Level: Not Applicable