D2C eCommerce Commercial Specialist - Power Tools
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Job Description
• Lead, drive, define the D2C eCommerce strategy (brand.com, marketplace, APP) of Indonesia and transfer into the regular business operation to ensure the target achievement (TNS, conversion rate, cost GM, Platform Mix, etc.)
• Together with central marketing expertise team to optimize the brand, product & service presentation in the Official Store with the best & user-centric content
• Drive data-based decision on listing, content, promotion, CRM from a profound data analysis & visualization to continuously optimize the shop operation efficiency and user experience
• Lead and decide the shop annual promotion planning & execution together with central marketing expertise team and platforms
• Profitability responsibility through budget planning & monitoring, shop operational cost monitoring and T&C; negotiation & monitoring with platform or service provider
• Ensure smooth & effective workflow & collaboration with team members and stakeholders
• Keep contact with main eCommerce platforms & support and represent PT on conferences, events, etc.
Requirements
Function: Marketing
Experience Level: Mid-Senior Level