Channel Partner Manager - France & Nordics

This is a pivotal individual contributor role at the heart of Freshworks' channel growth strategy. As a Channel Manager, you will own the full lifecycle of our CX partner business across France and the Nordics — from managing strategic partners in the region, signing new partners, through to driving active pipeline, resale revenue, and installed base expansion through those relationships.

The opportunity is significant. Freshworks is building a strategic partner motion to displace incumbent CX platforms through partners who already sell into the mid-market. France is a large channel-led market where the majority of mid-market Customer Support spend transacts through resellers, and this role sits at the centre of that effort. You will work closely with field sales, pre-sales, and marketing, as well as directly with partner sales leaders and owners, to build a reseller base that generates repeatable, run-rate revenue.

The right person combines a hunter's instinct for:

• Accelerating revenue with existing partners by building a strong strategic win-win partnership motion.

• Working directly on large deals with the customers along with partners on the ground.

•  Signing the right partners with the commercial discipline to hold those partners accountable to joint business plans and pipeline commitments. 

• You know how partners make money, how they compensate their sellers, and how to get from first conversation to first transacted deal quickly.

Responsibilities:

Pipeline & Revenue

• Own and actively manage a partner-sourced and partner-influenced pipeline, working with field AEs to progress and close Partner-originated opportunities

• Set and hold partners to joint pipeline targets, resale revenue commitments, and expansion targets in the installed base through structured QBR and business planning rhythms

• Drive deal progression through CRM monitoring — not reactive deal registration

• Co-sell alongside partners on key opportunities, providing commercial, technical, and executive support as required

• Track and report on partner pipeline health, conversion velocity, and revenue contribution through Salesforce, ensuring accurate and up-to-date forecasting

Partner Enablement & Acceleration

• Build partner capability across sales and pre-sales so partners can position, scope, quote, and close Freshworks solutions without vendor dependency

• Develop joint go-to-market plans with each partner, including target verticals, solution plays, and co-sell motions with Freshworks field teams

• Drive participation in Freshworks enablement programmes, including accreditation, demo certification, and deal support resources

• Act as the primary relationship owner into partner sales leadership and seller communities, building multi-threaded engagement across sales, marketing, and ownership

• Deploy MDF and campaign investment against agreed pipeline outcomes, not activity

RSI / VAR / SI Recruitment & Onboarding

• Identify, target, and sign key strategic Regional SI’s aligned to Freshworks' France & Nordics CX growth priorities

Strategy & Ecosystem Development

• Contribute to the France & Nordics Partner strategy, including partner selection criteria, tiering, margin design, and investment allocation

• Identify resellers with existing Zendesk, Salesforce, or Legacy CX books as priority displacement targets and develop engagement plans accordingly

• Work cross-functionally with marketing, product, and pre-sales to develop reseller-specific content, campaign assets, and quoting tools

• Feed market and competitive intelligence back into channel leadership, including partner sentiment, competitor margin structures, and whitespace opportunity

Function: Sales
Experience Level: Mid-Senior Level