Team Lead, Partner Social Engagement

Get to Know the Role

The Team Lead, Partner Social Engagement will own and drive the strategy and execution for Grab's Driver Partner social engagement. This role uniquely combines strategic sentiment management, creative multimedia content production, community engagement, and data analytics to strengthen driver retention, brand loyalty, and a positive community narrative across social platforms (Meta, TikTok, Threads, forums).

Co-located in Ho Chi Minh City with key stakeholders, this high-ownership role steers narrative direction, supervises seeding efforts, leads driver engagement projects, and translates social listening data into actionable strategic solutions.

The Critical Tasks You Will Perform

1. Strategic Community & Sentiment Leadership

• Own the overarching narrative direction and execution strategy for the driver social seeding team to shape positive, transparent, and constructive conversations across driver communities.
• Proactively monitor, protect, and enhance Driver Community Sentiment by identifying emerging risks, sensitive topics, and operational discussions on social media early.
• Develop strategic initiatives to improve driver behaviors, digital etiquette, and brand advocacy across social channels.
• Align closely with regional teams and key HCM-based stakeholders to facilitate rapid decision-making, strong alignment with local partners.
2. Data Analytics, Social Listening & Strategic Insights

• Partner with regional teams and key stakeholders to develop, optimize, and leverage Social Listening Tools to track driver sentiment, viral trends, and feedback metrics.
• Conduct deep-dive quantitative and qualitative analyses into community sentiment data to pinpoint root causes of driver pain points and derive actionable solutions.
• Deliver regular sentiment reporting, performance dashboards, and insights to guide strategic planning and senior leadership decision-making.
3. Content Creation, Campaign Planning & Trend Execution

• Plan, script, shoot, and edit engaging multimedia content tailored for key social platforms (Meta, TikTok, Threads) to educate, engage, and inspire driver partners.
• Lead and execute core driver engagement campaigns and Business-As-Usual (BAU) programs, including GrabTalks initiatives and Driver Creator / KOL growth projects.
• Act as an active trend-watcher to adapt viral social media formats and trends into relatable driver-facing content and community campaigns.

Function: Writing/Editing
Experience Level: Mid-Senior Level