Business Development Manager

This role is based in our Irving, TX office on a hybrid schedule. 

The Business Development Manager is responsible for driving revenue growth by identifying and securing new business opportunities. While focused on a specific brand, the role also requires adaptability across multiple brands. Emphasizing consultative sales, the Business Development Manager proactively engages prospective clients to expand Informa’s market presence, increase customer acquisition, and drive new revenue streams.

Key Responsibilities

• Identify and engage high-value prospects with compelling proposals, guiding them through the buying process.
• Apply consultative selling techniques to uncover customer needs and present tailored solutions.
• Build industry-specific knowledge by attending competitor events, analyzing market trends, and sharing insights across the team.
• Collaborate with Marketing to create packages and campaigns that attract new customers and support revenue growth.
• Leverage insights into customer buying trends to develop effective sales plans and approaches targeting new accounts.
• Use Salesforce to track client interactions, opportunities, and forecasts that are up to date and accurate.
• Represent Informa at industry events, competitor shows, and networking opportunities to generate leads and expand market reach.
• Build and maintain relationships with senior-level decision-makers to secure new partnerships and sponsorships.
• Conduct market research to identify emerging trends and opportunities for business growth.
• Actively engage with prospective clients to position Informa as a trusted partner in their industry.
• Prepare detailed reports on sales performance, market trends, and ROI for senior leadership.
• Develop pricing strategies and proposals to maximize profitability and close deals effectively.
• Meet or exceed daily, weekly, and monthly sales activity and revenue targets.
Performance Targets

• Lead Generation: Achieve daily call/email quotas to identify and qualify new prospects.
• Revenue Growth: Meet or exceed monthly and quarterly revenue targets through new business acquisition.
• Market Expansion: Secure new accounts and partnerships to increase Informa’s market share.
• Sales Activity: Maintain consistent outreach and engagement with prospective clients.

Function: Business Development
Experience Level: Associate