Media Planner

The Media Planner will be responsible for designing, planning, executing, and optimizing targeted media campaigns for suppliers under the client's Marketing project. In addition to campaign management, the role will act as a trusted commercial partner to suppliers, helping them maximize campaign performance, increase adoption of retail media solutions, and identify opportunities for continued investment and growth.

This role combines media planning, campaign execution, client relationship management, and commercial development, ensuring campaigns deliver measurable business outcomes while driving supplier engagement and revenue opportunities.

Key Responsibilities

1. Campaign Planning & Setup

• Collaborate with suppliers to understand campaign objectives, business priorities, target audiences, and growth opportunities.
• Recommend media channels and targeting strategies using NIQ Segmentation Studio.
• Develop campaign briefs, timelines, budgets, and cost estimates based on the retail client's rate card.
• Advise suppliers on the most effective media mix to achieve campaign goals and maximize ROI.
• Identify opportunities to expand campaign scope and increase supplier engagement.
2. Media Strategy & Optimization

• Design and execute multi-channel media plans across:• SMS
• EDM
• Push Notifications
• Social Media
• Other relevant retail media channels

• Monitor campaign performance, analyze results, and recommend optimization actions.
• Ensure all campaigns align with supplier business objectives and performance targets.
3. Client Management & Commercial Growth

• Serve as a trusted advisor to suppliers and provide strategic media recommendations.
• Build strong relationships with suppliers and key stakeholders.
• Conduct campaign performance reviews and business discussions with clients.
• Demonstrate clear business value and ROI to encourage repeat investment.
• Identify cross-sell, upsell, and campaign expansion opportunities.
• Prepare and present media proposals that support supplier business growth.
• Support commercial discussions and campaign pitches when required.
• Partner with internal sales and account teams to drive revenue growth and client retention.
4. Execution & Coordination

• Liaise with the retail client's Marketing team for campaign setup, approvals, and execution.
• Oversee creative assets and ensure compliance with retail client artwork guidelines.
• Manage campaign go-live activities and troubleshoot operational issues.
5. Performance Reporting & Insights

• Prepare pre-campaign opportunity assessments and recommendations.
• Develop post-campaign performance reports and evaluation summaries.
• Analyze campaign effectiveness and extract actionable insights.
• Present campaign results and strategic recommendations to suppliers.
• Use insights to identify future campaign opportunities and drive repeat business.
• Maintain accurate campaign documentation, project records, and performance reports.

Function: General Business
Experience Level: Mid-Senior Level