Mgr, Marketing Ops
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Job Description
We're looking for a Marketing Operations Manager to lead and scale the systems, processes, and people that power Altium's marketing engine. As the Marketo platform owner and admin, you'll be the strategic and operational backbone of our marketing technology stack — partnering cross-functionally with CMO leadership and CRO/Sales leadership while directly managing a team who handles day-to-day execution. This is a high-impact role for someone who thrives at the intersection of strategy, data, and technology.
What You'll Do
Platform Ownership & Administration
Serve as the primary Marketo admin and platform owner — managing instance architecture, workspace governance, database hygiene, compliance (GDPR/CCPA), integrations, and platform scalability. Own all MarTech vendor relationships and system configurations.
People Management
Lead, mentor, and develop a team of two Marketing Operations Specialists, overseeing project prioritization, quality of execution, and career growth. Act as the escalation point and strategic guide for campaign builds, data requests, and operational workflows.
CRM & Stack Integration
Own the Marketo–Salesforce CRM integration alongside Sales Operations, ensuring clean data flow, lead lifecycle management, routing logic, and attribution alignment between marketing and sales. Troubleshoot sync issues and work closely with RevOps to maintain a healthy funnel.
Conversational Marketing
Oversee Qualified chatbot strategy, configuration, and optimization — collaborating with Demand Gen and Sales to drive real-time pipeline from web traffic.
PLG & Self-Serve Motion
Support and scale the product-led growth motion by ensuring marketing systems and data flows are built to handle self-serve acquisition, trial conversion, and lifecycle nurture — alongside the enterprise demand gen engine.
Process & Program Governance
Define and enforce marketing operations best practices including naming conventions, QA sweeps, and change management. Document and scale repeatable processes across multiple teams.
Cross-Functional Partnership
Be a trusted partner to Marketing leadership (CMO) and Sales leadership (CRO) — translating business needs into operational requirements and delivering with speed and accuracy.
Requirements
Function: Marketing
Experience Level: Mid-Senior Level