Sr. Staff Product Marketing Specialist -MCU
Prefer a full account with a password? Sign Up to Apply
Job Description
Customer discovery and market insight: Build direct relationships with priority Chinese customers, distributors and regional teams; uncover unmet needs, decision criteria, price thresholds, development schedules, software framework and ecosystem requirements.
• Product definition: Translate validated needs into market requirements documents, value propositions, product specifications and platform/derivative recommendations spanning silicon, software, tools, kits, security and ecosystem assets.
• RA4 and RX200 roadmap: Shape roadmap choices for mainstream/general-purpose, low-power, motor-control and application-specific opportunities; define where reuse, memory/package derivatives, process migration or new silicon creates the strongest customer and business value.
• Business case ownership: Develop volume, ASP, revenue, margin, investment and risk assumptions; align stakeholders on target customers, design-win funnel, market window and success criteria before gate approval.
• Competitive strategy: Maintain fact-based benchmarking against global and local MCU competitors, including portfolio, performance, power, security, ecosystem, quality, supply resilience and price; convert insights into clear win themes and trade-offs.
• Cross-functional leadership: Drive alignment with Engineering, PMO, Product Marketing, Regional Marketing, Sales, FAE, Operations, Quality and Finance; resolve requirement conflicts and keep customer commitments synchronized with feasible execution.
• Early customer engagement: Secure lead customers, manage pre-NPI technical/commercial alignment, capture feedback on samples and collateral, and close requirement gaps before mass-production decisions.
• NPI and lifecycle execution: Guide launch readiness, pricing logic, fighting guides, training and product collateral; monitor adoption and business-case delivery; coordinate technical updates, product changes and discontinuation communication when required.
Requirements
Function: Manufacturing
Experience Level: Mid-Senior Level