Associate Director, Product Management
Job Description
The Associate Director, Product Management is a strategic leader within TAPI's Commercial organization, responsible for maximizing the long-term value, profitability, and competitiveness of assigned API products throughout their lifecycle. The role owns global product strategy development and execution, translating market insights and customer needs into differentiated commercial strategies that drive sustainable growth.
Acting as the global expert for their product portfolio, the Product Manager leads go-to-market initiatives, portfolio optimization, lifecycle management, pricing strategy, and value proposition development while partnering closely with Commercial, R&D;, Business Development, Operations, Supply Chain, and Finance.
Key Responsibilities
• Define and execute global product strategies for assigned APIs, including market positioning, pricing, lifecycle management, growth initiatives, and commercialization plans.
• Drive revenue growth, market share expansion, and profitability through proactive portfolio management and strategic opportunity identification.
• Conduct comprehensive market assessments, including therapeutic area dynamics, customer trends, competitive intelligence, patent landscapes, and emerging industry developments.
• Serve as the global subject matter expert on market dynamics, customer needs, competitive positioning, and TAPI's value proposition.
• Develop and implement go-to-market strategies that create differentiation and accelerate commercial success across global markets.
• Lead product lifecycle management from pipeline assessment and launch planning through commercial growth, optimization, and end-of-life decisions.
• Identify and drive lifecycle management opportunities, including new applications, market expansion, product improvements, and portfolio enhancement initiatives.
• Develop compelling marketing materials, product positioning, and customer-facing tools that clearly communicate TAPI's value proposition.
• Enable commercial excellence by delivering product training, market insights, and opportunity development support to regional sales teams and customers.
• Continuously evaluate portfolio performance, product competitiveness, and market attractiveness to optimize investment decisions and resource allocation.
• Align and influence cross-functional stakeholders to ensure successful execution of strategic priorities and achievement of business objectives.
Requirements
Function: Sales
Experience Level: Director