Sr. Marketing Sales Analyst

The Senior Marketing Sales Analyst owns the process that turns sales leads into closed/won business. This person designs and continuously improves the steps sellers follow from lead to close — the workflow, the tools, the service-level agreements (SLAs) at each stage, and the KPIs used to measure conversion. They build and maintain the reporting that keeps the CRO, sales managers, and individual sellers aligned on performance, train new hires on the process, and serve as the go-to resource when sellers have questions about how to work a lead correctly. They also partner closely with Marketing to close the loop on lead reporting and ensure any process changes on either side of the handoff are understood and adopted.

The role is primarily focused on U.S. mid-market and small enterprise sellers — a high-volume, quick-turnaround segment — but carries responsibility for the consistency of the lead process globally, including EMEA and Asia/Pacific.

Responsibilities

Process design & ownership

• Design, document, and continuously improve the end-to-end lead-to-opportunity process, including the steps sellers follow, the tools used at each stage, and the SLAs governing each step.

• Identify process bottlenecks and inefficiencies in lead conversion and drive fixes in partnership with sales leadership.

KPIs & reporting

• Define and maintain the KPIs used to measure lead conversion performance (e.g., speed-to-lead, contact and connect rates, stage-to-stage conversion, cycle time, win rate).

• Build and maintain the reporting and dashboards that support the CRO, sales managers, and individual sellers — in Salesforce natively, in connected tools like Google Sheets, and in AI-based reporting front ends.

• Ensure reporting stays accurate and trusted as the source of truth for lead-to-close performance.

Enablement & training

• Train new sales hires on the lead process, required tools, and SLAs as part of onboarding.

• Monitor adherence to the process and proactively address gaps with sellers and managers.

• Serve as the point of contact for sellers' day-to-day questions about how to follow the process correctly.

Cross-functional partnership

• Work closely with Marketing to maintain a closed loop on lead reporting and analytics between Marketing and Sales.

• Ensure any changes to the lead process — whether initiated by Marketing or Sales — are understood, documented, and consistently rolled out to sellers.

Global consistency

• Maintain a U.S.-first focus while ensuring the lead-to-close process, tooling, and reporting stay consistent across EMEA and Asia/Pacific.

• Partner with regional Revenue Operations/Sales Operations counterparts to align global process standards.

Department: Sales
Experience Level: Not Applicable