Executive - Social Media

Roles and Responsibilities

The Executive - Social Media should be a dynamic self starter with extensive experience in Social Media Management, Content Strategy and Brand Community Building. This person would be responsible for creating ixigo social media strategy across platforms like Facebook, Twitter, Instagram, Youtube, and Linkedin with inputs from both internal and external stakeholders. They will also be instrumental in all ixigo Brand campaigns. Key responsibilities will include:

• Define the brand voice across social channels and create share worthy content

• Manage social media campaigns and day to day activities across all Social media platforms

• Ideation of ongoing brand campaigns 

• Plan and implement Social Media Marketing Strategy, take ownership of the project and deliver within timelines

• Engage in customer conversations on Social media platforms and moderate user generated content

• Use contests, games and other interactive mediums for audience engagement

• Create and maintain an exhaustive Social media calendar

• Ideate, conceptualize and develop concepts in coordination with the creative and content team

• Work on Product marketing campaigns and consistently engage with influencers . Amplify major product release/innovations across social handles

• Stay in line with all latest social media trends and prepare social media calendars 

• Work on creation of content in various social media formats such as reels, stories, posts, etc.

Function: Writing/Editing
Experience Level: Executive