Product Marketing Manager Window Fashion
Job Description
• Shape the long-term portfolio strategy by leveraging market trends, customer and end-user insights, competitive intelligence and business performance analysis to identify growth opportunities, define portfolio priorities and support strategic investment decisions.
• Define and evolve compelling portfolio value propositions by driving segmentation, solution positioning, range architecture and feature prioritization, ensuring differentiation, customer relevance and alignment with market needs.
• Drive portfolio lifecycle and performance management by leading launch, enhancement, simplification and end-of-life decisions, while monitoring portfolio health, commercial performance, profitability and portfolio mix to maximize sustainable growth.
• Lead global go-to-market execution and launch excellence by coordinating the Launch Wave process, ensuring alignment with the DEVELOP methodology, securing launch readiness across functions and supporting successful market adoption of new solutions.
• Orchestrate cross-functional collaboration and portfolio governance by partnering closely with IDT, Sales, Finance, Brand & Communication, Customer Marketing and Market Research teams to align priorities, build business cases and support key portfolio decisions.
• Enable commercial success across markets by developing global communication and sales enablement toolkits, from brief to key asset delivery, leveraging expert agencies and collaborating with Brand & Communication when relevant, while providing competitive intelligence, training tools and expert support to regions to accelerate adoption and business performance.
Requirements
Department: Marketing
Experience Level: Mid-Senior Level