Paid Media Lead - All Verticals
Job Description
Get to Know the Team
The Growth Marketing team drives customer and business growth in Malaysia through integrated media, performance marketing, audience strategy and commercial partnerships. The team combines offline and digital channels to deliver effective, measurable campaigns that support Grab's business objectives.
Get to Know the Role
We're looking for a strategic Paid Media Lead to join our organization. You will report to the Regional Head of Paid Media in this role and will oversee all paid media initiatives across multiple verticals. You will lead a talented team to drive business results through data-driven campaign optimization and innovative media strategies. You will be responsible for managing substantial budgets, developing comprehensive paid media strategies, and ensuring exceptional performance across all advertising channels.
The role will work closely with senior marketing stakeholders, agencies and country teams to plan and deliver integrated campaigns.
This is a fully onsite role.
The Critical Tasks You Will Perform
• Develop integrated media plans across markets, combining out-of-home, self-serve digital platforms (Google, META, TikTok) and other direct digital platforms.
• Manage and allocate paid media budgets to maximize return on investment across all channels and products
• Implement, and optimize execution strategies across Google, META, TikTok and other digital advertising platforms for multiple business verticals.
• Lead, mentor, and manage a team of paid media specialists, providing guidance on best practices, performance optimization, and professional development
• Analyze campaign performance metrics and provide actionable insights to stakeholders, identifying opportunities for improvement and growth
• Collaborate with creative, product, and marketing teams to ensure alignment on campaign objectives, messaging, and target audience strategies
• Conduct A/B testing and multivariate testing to continuously optimize ad creative, landing pages, and targeting parameters
• Monitor industry trends, competitive landscape, and emerging advertising technologies to maintain competitive advantage
• Negotiate and manage relationships with media vendors, agencies, and platform representatives to secure favorable terms and support
• Establish key performance indicators (KPIs) and reporting frameworks to track campaign success and inform strategic decisions
• Stay current with platform algorithm changes and policy updates, ensuring compliance and maximizing campaign effectiveness
Requirements
Function: Advertising
Experience Level: Executive