Sr. Product Marketing Manager, Premium Growth

full-time senior San Francisco, CA, United States · More jobs in San Francisco, California, United States

This position is sourced from LinkedIn's career page . Apply through Job-Scouts to track your application status.

Job Description

This role will be based in San Francisco, Mountain View, Sunnyvale, Bellevue, Chicago, Carpinteria, Detroit, New York, Omaha, Washington D.C., or remote.

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. This role may be remote or hybrid. At LinkedIn, hybrid roles are performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. Remote roles are performed from the designated home work location upon time of hire, and any changes to this home work location requires a review of remote status and approval.

We’re looking for an exemplary product marketer to re-imagine go-to-market campaigns and acquisition growth through a deep understanding of audience profiles, needs, and journeys, and via rigorous experimentation.

As a Growth Product Marketing Manager, you will play a critical role in driving growth for the Premium subscription business. You’ll have the opportunity to shape the subscription acquisition funnel across marketing channels and product touchpoints to deliver the right message, with the right offer, to the right customer at the right time. You’ll help define and execute how new products are launched and scaled via digital channels. You have demonstrated experience navigating ambiguity, driving clarity, and influencing strategy through to detailed execution and performance measurement.

You’ll collaborate with cross-functional stakeholders to ensure the customer journey is consistent, and help customers understand how LinkedIn Premium’s experiences can help them achieve their goals. This marketer will partner with many functions (Brand, Performance Marketing, Web, Finance, Product Management, Engineering, Data Science, Business Operations) across multiple business units to drive innovative campaigns and A/B tests that result in full-funnel growth.

Responsibilities

• Develop high-impact growth and lifecycle marketing strategies for LinkedIn Premium that compels target audiences to take the right action at the right time in their user journey.

• Own go-to-market planning and execution for LinkedIn Premium products, features and offers, aligning positioning, messaging, channels, and measurement to drive acquisition and revenue impact.

• Collaborate with Product Marketing, R&D;, Data Science, Finance, Performance Marketing, Brand Marketing, Web, MarTech, and Business Operations teams to influence product roadmaps (acquisition funnel, customer offers), influence targeting and segmentation approaches, and orchestrate multi-channel campaigns that validate product-market fit and commercial viability.

• Partners closely with Premium product marketing and R&D; to test and validate levers for sustainable business growth.

• Act as a Premium marketing planning and performance management SME during quarterly/annual initiative planning and weekly performance management with FP&A;, Demand Gen Ops, and R&D.;