Research Analyst
Job Description
Analyst, Line & Price (NIQ BASES)
About NIQ BASES
As a division of NIQ, BASES is a market leader in consulting for marketers of new products. Major manufacturers rely on us to evaluate their new product ideas, accurately predict sales and increase the brand’s potential by helping marketers make decisions at critical stages of the new product development process. We conduct studies on over 10,000 new product ideas per year. We offer a highly stimulating, challenging, yet casual work atmosphere.
Position Description
As an Analyst, Line & Price, you will help develop the Nielsen Innovation Practice business by executing marketing research studies for our clients. You will be responsible for compiling, analyzing and interpreting marketing research data, writing client reports and constructing client presentations with a high degree of independence. You will generate highly polished analyses, summarizing conclusions and recommendations in a precise, client friendly manner. You will support the Line & Price team in driving revenue by delivering excellent project work that will result in repeat business with our clients.
While we seek candidates with proven analytical skills, we provide extensive training to give our Analysts the subject matter expertise to function effectively in our business. This includes training regarding choice-based research methods, designing and analyzing market research, and delivering high impact consultative presentations to our clients.
Responsibilities
• Project Execution & Management (85%)
• Ownership of end-to-end execution (creation through finalization of inputs and deliverables)
• Knows L&P; study processes and initiates steps without prompting
• Independently and correctly utilizes BASES L&P; Tools
• Ensures internal and external deadlines are met
• Collaborates effectively with Ops team members, Statisticians, etc
• Identifies questions/issues and proactively seeks solutions
• Effectively uses resources
• Additional Responsibilities (15%)
• Client Management / Consulting
• Writes consultative report drafts using study data and client objectives
• Attends client meetings and presentations, providing appropriate support materials
• Is able to give simple presentations internally
• Develops understanding of connection between scoping, study designs, and client needs
• Methodological Expertise
• Develops foundational understanding of the L&P; services, methodology, and underlining theories
• Develops understanding of Core BASES services
• Develops familiarity with NIQ assets
• Leadership / Team Collaboration
• Is a good team player
• Effectively leverages support functions
• Adopts and efficiently executes the processes in place
Qualifications & Success Factors
• Analytical proficiency
• Intellectual curiosity
• Strong communication skills
• Strong organizational skills
• Strong time management skills
• Strong detail orientation
• Self-starter with proactive mindset
• Solution-oriented mindset
• Post Graduate degree with a minimum overall GPA of 3.0 or higher
• Proficiency in Microsoft Office Suite
Requirements
Function: General Business
Experience Level: Mid-Senior Level