Brand Manager - RGenx
Job Description
Job Responsibilities:
The role will be responsible for driving portfolio growth, customer engagement and marketing effectiveness for the Nexus Division.
Key Responsibilities
Portfolio Management
• Manage the overall product portfolio of the Nexus Division.
• Track brand performance, identify growth opportunities, and recommend portfolio interventions to improve business performance.
Customer Engagement Programs
• Design and execute customer engagement programs for customers of the Nexus Division.
• Develop initiatives aimed at improving customer reach, engagement, loyalty, and business contribution.
Flagship Brand Growth Strategy
• Develop and implement growth strategies for the flagship brands of the Nexus Division.
• Identify market opportunities, competitive gaps, brand extensions, and activation initiatives to accelerate brand growth.
Sales & Trade Scheme Planning
• Design monthly and quarterly schemes aligned with divisional business objectives.
• Evaluate scheme effectiveness, ROI, incremental business generation, and recommend corrective actions.
Marketing MIS & Sales Productivity
• Publish weekly and monthly Marketing MIS covering key business and productivity indicators.
• Generate actionable insights from sales, brand, customer, and market data to enable the sales team to improve productivity and execution.
Business Performance Monitoring
• Regularly review brand, territory, customer, and channel performance.
• Identify performance gaps and collaborate with the sales team to develop appropriate interventions and growth plans.
Cross-functional Execution
• Work closely with Sales, Purchase, Finance, and other stakeholders to ensure timely execution of marketing initiatives like Gift Dispatches and Other Schemes.
Requirements
Function: Other
Experience Level: Mid-Senior Level