Marketing Manager (B2C)
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Job Description
Overall role summary
An exceptional opportunity to lead author and researcher community engagement as part of the regional Marketing team at Taylor & Francis. This position is pivotal in developing and executing strategic marketing initiatives to drive article submission growth, enhance brand visibility, and increase Open Research awareness across the South Asia and Sub-Saharan Africa (SASSA) regions.
Reporting to the Senior Marketing Manager, you will collaborate cross-functionally to support the overall marketing objectives for Open Access Journals and Researcher Services. The ideal candidate will bring a passion for Humanities and Social Sciences, deep understanding of Open Science practices, and proven expertise in product and researcher marketing.
Applications will close on 23rd October 2026.
Key Accountabilities
• Develop and implement comprehensive marketing strategies and campaigns for journals to achieve authorship acquisition goals and support business growth across the SASSA region
• Monitor, analyze, and track submission trends and marketing performance metrics using data analysis tools, ensuring KPIs are consistently met across multiple benchmarks
• Leverage digital marketing expertise and data-driven insights to identify, segment, and attract high-impact researchers through effective messaging and targeting strategies
• Build and maintain strategic relationships with key institutions, academic societies, funding bodies, and research centers to strengthen brand positioning and community engagement
• Engage with external stakeholders to promote Taylor & Francis Group's position in the research community through conferences, presentations, and speaking opportunities
• Conceptualise, design, and deliver researcher engagement programs including workshops, talks, webinars, and other community-building initiatives
• Oversee the creation and execution of targeted, multi-channel email campaigns using marketing automation tools to drive engagement and attract new authors
• Produce comprehensive marketing activity reports and performance analyses for senior management, including strategic recommendations to advance regional marketing objectives
• Collaborate with internal stakeholders across teams and departments to ensure seamless marketing execution and serve as the primary marketing spokesperson and advocate for the SASSA region
Requirements
Function: Marketing
Experience Level: Associate