Sales Manager - Mobile Applications

To build, lead and develop the Mobile Applications sales team responsible for maximising sales, profitability and market share whilst providing superior customer service in a high quality, timely, cost-effective and resource-efficient way. The role is accountable for delivering sustainable growth across the Mobile Applications portfolio, including hydraulics, electronic controls, automation, electrification and digital solutions.

Main Objectives and Responsibilities

Strategy, market and performance

• Maintain expert knowledge of mobile hydraulics, electronic controls, electrification, automation, telematics and digital services.
• Monitor customers, competitors, legislation, sustainability requirements and trends across key mobile machinery sectors; share actionable market intelligence.
• Analyse performance, customer needs and market opportunities to support sound decisions and profitable growth.
Business planning and growth

• Develop and execute the UK and Ireland sales strategy, delivering order intake, revenue, profitability and market-share targets within budget.
• Build acquisition plans and account strategies for key OEMs, distributors, systems integrators and strategic partners.
• Own forecasting, budgeting, margin and resource planning, working cross-functionally to execute customer projects efficiently.
Leadership and stakeholder management

• Recruit, lead, develop and retain a high-performing, service-focused sales team with clear roles, objectives and expectations.
• Provide coaching, performance reviews, training and support; measure progress and take corrective action where required.
• Build effective relationships across internal functions, customers, plants, regional units, suppliers and professional bodies.
Sales and commercial execution

• Implement the sales plan through disciplined customer coverage, opportunity management and timely, high-quality CRM reporting.
• Maintain senior relationships with key customers and partners; lead commercial negotiations, contracts and strategic agreements within governance and margin requirements.
• Guide major RFQs and projects from opportunity through quotation, development and series production, coordinating competitive technical solutions.
• Promote the full Mobile Applications portfolio and improve quotation quality, response times, conversion and sales processes.
• Manage customer enquiries, commercial risks, overdue debt and delivery or specification issues; support trade fairs, launches and business reporting.

Function: Sales
Experience Level: Mid-Senior Level