Senior Analyst (Quantitative Research) - Consumer Insights & Brand
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Job Description
ABOUT THIS ROLE
The Consulting Senior Analyst - CBI & Brand supports the delivery of quantitative consumer market research projects in the Philippines, while contributing to broader initiatives across the SEA CBI & Brand Customer Success team.
This role plays a key part in executing and delivering high-quality quantitative research, including survey design, data analysis, reporting, and client consultation, to help clients understand consumers, brands, markets, and customer experiences and make data-driven business decisions.
Experience or interest in Brand Tracking, Usage, Attitude and Image Studies, Customer Experience Measurement, Segmentation, Pricing Research or Shopper Research is highly valued and contributes to deeper, more strategic insight development.
KEY RESPONSIBILITIES
Project Execution & Research Support
• Support end-to-end delivery of quantitative research studies, including questionnaire development, survey programming coordination, fieldwork briefing, table specs preparation, charting specs preparation, report preparation and data quality checks.
• Oversee project setup including coordination with Project Management and Operations teams.
• Ensure survey execution adheres to project timelines, quality standards, and client requirements.
• Monitor fieldwork progress and identify potential risks related to sample, quotas, or data quality.
Data Analysis & Insight Generation
• Validate and analyze survey data using statistical and analytical techniques.
• Support interpretation of quantitative findings and contribute to storytelling.
• Conduct secondary research and category analysis to enrich findings as needed.
• Assist in developing client reports, dashboards, presentations, and data visualizations.
Client & Internal Stakeholder Support
• Support the preparation and delivery of client presentations, workshops, and reporting sessions.
• Participate in client briefings, project kick-offs, results presentations, and debrief discussions.
• Lead day-to-day project communication with to ensure timely communication and high-quality deliverables for project stakeholders.
• Proactively consult manager on project issues and seek support as needed.
Quality, Process & Operational Excellence
• Ensure accuracy and integrity of data, analyses, documentation, and project outputs.
• Follow NIQ quality standards and best practices in quantitative research execution.
• Support project tracking and workflow coordination.
• Contribute to improvements in analytical tools, reporting templates, automation, and operational processes.
• Maintain an accurate and up-to-date knowledge on research techniques and applications.
Requirements
Function: General Business
Experience Level: Mid-Senior Level