Marketing Manager - International Social Strategist

Location Details: India, Remote

At GoDaddy the future of work looks different for each team. Some teams work in the office full-time, others have a hybrid arrangement (they work remotely some days and in the office some days) and some work entirely remotely.

This is a remote position, so you’ll be working remotely from your home. You may occasionally visit a GoDaddy office to meet with your team for events or meetings.  

Join our team

Brand Social is the team behind GoDaddy’s social presence worldwide. We create brand content, build creator and UGC partnerships, and translate product stories into social ideas that reach entrepreneurs where they already spend their time. We run a continuous experimentation program to learn what earns attention, what builds trust, and what helps the brand show up more credibly in public conversation.

We are investing in India's continued growth and are looking for someone who can help us deepen our understanding of local audiences, social platforms, and cultural trends. Together, we'll create social experiences that help entrepreneurs connect with the GoDaddy brand in meaningful ways. Organic brand reach requires deep local knowledge of a fast-changing social landscape, with selective paid amplification used only when it helps strong content reach more people!

Are you excited by the opportunity to combine analytics, creativity, and cultural insight to shape how a global brand connects with entrepreneurs? We'd love to hear from you!

What you'll get to do...

• Bring insights from India and international markets into brand planning, including cultural moments, platform behavior, creator trends, audience behavior, and the connection between brand storytelling and business results. You'll work closely with Paid Media, Talent, GTM, and regional agency partners to turn those insights into stronger social strategies and decisions

• Own our monthly organic-to-paid batch test process by selecting international candidate assets based on organic performance, developing hypotheses, preparing intake briefs, and representing recommendations in cross-functional prioritization discussions with Paid Media and GTM partners

• Own measurement and reporting for amplification across Brand Social teams. You'll help maintain a clear distinction between organic and amplified performance, evaluate the impact of paid support, and identify where future non-boosted content demonstrates measurable lift

• Lead paid amplification for creator and user-generated content, including the UGC creator pipeline, while delivering boosting experiments across India and international social handles. Plan and evaluate amplification strategies for brand, creator, and product content by aligning campaign objectives with reach, audience growth, conversion, and return-on-ad-spend goals

• Translate organic and paid performance insights into actionable recommendations for Brand Social teams and creators. Identify the creative elements getting results and guide future decisions related to hooks, storytelling structure, creator selection, content formats, audience targeting, and calls to action

Your experience should include...

• Strong creative analytics skills with the ability to connect performance outcomes to specific content decisions and communicate clear recommendations such as improving hooks, evolving storytelling ways, testing new formats, or refining audience targeting strategies

• A strong understanding of engagement, reach, profile-visit, and conversion objectives, along with the judgment to align campaign objectives with business goals and desired outcomes

• Working knowledge of measurement design, including control groups, matched baselines, and experiment design, with the ability to structure tests and communicate results that stand up to careful review

• Deep understanding of India's social and cultural landscape across Instagram Reels, YouTube Shorts, and Facebook, combined with professional fluency in English and Hindi and the ability to write and review social-first Hinglish copy that feels natural, authentic, and culturally relevant

• Hands-on experience building paid social campaigns, structuring audiences, driving optimizations, and managing campaign performance directly. A proven track record of translating complex digital products such as website builders, AI tools, hosting, domains, and email into content that resonates with entrepreneurs while partnering effectively across brand and performance teams

You might also have...

• Exposure to go-to-market initiatives or brand strategy alongside social media, with an understanding of how social contributes to broader business goals

• Experience using AI tools to analyze data, including working knowledge of Claude Code, Copilot, and similar platforms for RAG, agentic workflows, and graph engineering

• Experience with influencer and creator-led campaigns in India, including paid amplification of creator content

• Familiarity with incrementality testing, geo-holdout methodologies, matched-market design, and brand-lift measurement

• Experience producing or briefing product-led content, including demos, feature explainers, and tool walkthroughs

We encourage you to apply even if your experience or skillset doesn’t align perfectly with every requirement. We value a wide range of backgrounds and transferable skills, and we are excited to support learning and growth.

We've got your back...  We offer a range of total rewards that may include paid time off, retirement savings (e.g., 401k, pension schemes), bonus/incentive eligibility, equity grants, participation in our employee stock purchase plan, competitive health benefits, and other family-friendly benefits including parental leave. GoDaddy’s benefits vary based on individual role and location and can be reviewed in more detail during the interview process.

About us...  GoDaddy is empowering everyday entrepreneurs around the world by providing the help and tools to succeed online, making opportunity more inclusive for all. GoDaddy is the place people come to name their idea, build a professional website, attract customers, sell their products and services, and manage their work. Our mission is to give our customers the tools, insights, and people to transform their ideas and personal initiative into success. To learn more about the company, visit About Us. 

At GoDaddy, we know diverse teams build better products—period. Our people and culture reflect and celebrate that sense of diversity and inclusion in ideas, experiences and perspectives. But we also know that’s not enough to build true equity and belonging in our communities. That’s why we prioritize integrating diversity, equity, inclusion and belonging principles into the core of how we work every day—focusing not only on our employee experience, but also our customer experience and operations. It’s the best way to serve our mission of empowering entrepreneurs everywhere, and making opportunity more inclusive for all. To read more about these commitments, as well as our representation and pay equity data, check out our Diversity and Pay Parity annual report which can be found on our Diversity Careers page.

We also embrace our diverse culture and offer a range of Employee Resource Groups (Culture). Have a side hustle? No problem. We love entrepreneurs! Most importantly, come as you are and make your own way. 

GoDaddy is proud to be an equal opportunity employer. GoDaddy will consider for employment qualified applicants with criminal histories in a manner consistent with local and federal requirements. Refer to our full EEO policy.

Our recruiting team is available to assist you in completing your application. If they could be helpful, please reach out to myrecruiter@godaddy.com. 

GoDaddy doesn’t accept unsolicited resumes from recruiters or employment agencies.

Department: Marketing