Product Marketer

Role - Product MarketerJob location - Chennai (Work from office)Experience - 0 - 1 years
Roles & Responsibilities:
1. Sales Enablement:- Collaborate with the sales team to develop sales enablement materials, including sales presentations, product guides, and competitive analysis.2. Video Marketing:-Develop and write storyboards and scripts for video content.-Transform product modules into engaging videos and guides with technical expertise.-Create innovative short and long-form video content to keep the audience engaged.-Utilize creativity and strategic thinking to produce compelling video narratives.-Collaborate with the marketing team to align video content with overall marketing strategies.-Stay updated on the latest video marketing trends and technologies to ensure content remains fresh and relevant.-Familiarity with basic videography and editing knowledge earns brownie points.-If you have experience in front of the camera, such as presenting videos or working as an RJ, it is a huge plus3. Market Research:- Conduct market research to identify customer needs, market trends, and competitive landscape.- Analyze data and insights to develop customer personas and segmentations.- Assist in the development of marketing strategies based on market research findings.4. Partner Marketing:- Collaborate with strategic partners to develop joint marketing initiatives, including co-branded campaigns, events, and collateral.- Assist in creating partner enablement materials, such as partner playbook and co-marketing guidelines.- Track and report on partner marketing activities to assess effectiveness and ROI.5. Website Management:- Support website management efforts by updating content, optimizing user experience, and ensuring accurate product information.- Work with the design and development teams to implement website enhancements and drive continuous improvement.- Monitor website analytics to identify areas for improvement and make data-driven recommendations.6. Social Media and Content Creation:- Draft engaging social media posts across various platforms to promote products and engage with customers.- Contribute to the development of content marketing materials, such as blog articles, white papers, and case studies.- Collaborate with the creative team to create visually appealing and impactful content.7. User Education:-Assist in the development of user education materials, including product documentation, tutorials, and video guides.-Conduct user research to understand user needs and challenges in using our products. Collaborate with the customer success team to gather feedback and improve user education materials

Department: Marketing
Experience: 0 - 1 years
Posted: 2026-08-31T13:22:42.49Z