Audience Strategy Analyst
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Job Description
Job Title: Audience Strategy Analyst
Location: Remote
Employment Type: Full-time
Industry: Analytics/Marketing/Technology
Experience Level: Mid-Level
🧭 About the Role
We are seeking a Audience Strategy Analyst to to support the development and execution of data-driven
audience strategies across digital marketing channels. This role will focus on audience segmentation, personalization, customer journeys, campaign analytics, testing, and optimization using first-party data.
The ideal candidate will combine strong SQL and analytical capabilities with digital marketing expertise and the ability to translate complex data into meaningful insights, business narratives, and actionable recommendations.
The role requires close collaboration with Analytics, Marketing, Technology, and other business stakeholders and requires availability during US business hours.
💼 Key Responsibilities
• Lead and support strategic audience segmentation, personalization, and customer journey initiatives using first-party data.
• Develop audience strategies across owned and paid digital marketing channels to improve campaign effectiveness
and customer engagement.
• Use advanced SQL to extract, analyze, validate, and interpret customer, audience, and campaign data.
• Perform campaign reporting and analytics, including A/B testing, statistical significance analysis, incrementality
measurement, trend analysis, and performance evaluation.
• Translate complex analytical findings into clear business narratives, insights, and actionable recommendations.
• Partner with technical and business teams to define audience requirements and ensure accurate execution across
relevant marketing platforms.
• Identify operational, process, and data gaps and recommend improvements to maintain data quality and integrity
across platforms.
• Monitor audience and campaign performance and identify opportunities for optimization.
• Collaborate with cross-functional stakeholders across Analytics, Marketing, Technology, Operations, and other
relevant functions.
• Develop and maintain reporting and dashboards to provide visibility into audience and campaign performance.
• Effectively communicate analytical findings and recommendations to both technical and non-technical stakeholder
Requirements
Function: Analyst
Experience Level: Mid-Senior Level