Analytics and Insights Specialist
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Job Description
As an Analytics and Insights Specialist, you will own the end-to-end analytics process for a portfolio of products across multiple regions, working in Adobe Analytics and Amplitude.
You will gather requirements from stakeholders, design and implement tracking, validate and QA the data, and turn it into reports and insights that inform our decisions.
You will report to Senior UX Researcher.
What you'll do:
• Oversee analytics delivery across multiple products and regions simultaneously in Adobe Analytics and Amplitude, prioritizing and sequencing work independently to meet evolving needs.
• Lead end-to-end implementation of analytics tracking: gathering requirements, validation, implementation, QA, and reports creation
• Build, configure, and maintain tags, variables, and events in Adobe Analytics with Adobe Launch, and in Amplitude.
• Maintain and audit existing analytics implementations on current products, and roll out tracking for new products as they launch.
• Perform QA and validation of tagging and data using tools such as browser debuggers, Omnibug, and Charles Proxy to ensure data accuracy.
• Prepare analytics decks that showcase important metrics and insights to stakeholders and leadership.
• Combine analytics data and user research findings to build a full picture of customer behaviour.
• Apply transferable tag management knowledge (e.g. Tealium) where products sit on non-Adobe stacks.
Requirements
Department: Analytics
Function: Information Technology
Experience Level: Not Applicable