Associate CoBrand Acquisition Program Manager - Campaign Manager
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Job Description
• Manage end-to-end acquisition campaigns across channels – such as, digital, email, inflight/airport, call center, and direct mail channels – from intake and briefing through launch
• Maintain the acquisition campaign calendar, timelines, and deliverables, ensuring milestones, approvals, and in-market dates are met
• Support creative briefings for acquisition campaigns and tests, deliver business goals, offer details, campaign KPIs, and legal and partner guidance clearly and concisely
• Coordinate campaign approvals and offer setup with the issuing bank partner, legal, and compliance teams, tracking open items through resolution
• Prepare campaign status updates and results readouts for CoBrand team
• Identify process improvements and document campaign playbooks to streamline execution and increase speed to market
• May perform other job duties as directed by Employee's Leaders
Knowledge, Skills and Abilities
• Knowledge of acquisition and channel marketing, including digital, app, email, and direct mail campaigns
• Knowledge of financial services and/or the credit card industry
• Skilled in campaign and project management, including managing timelines, dependencies, and multiple stakeholders
• Skilled in Microsoft Excel and PowerPoint for reporting and presentations
• Ability to communicate clearly in written and verbal formats with internal teams and external partners
• Ability to organize and prioritize multiple campaigns while maintaining attention to detail
• Ability to build relationships and gain alignment toward shared acquisition goals
Requirements
Function: Marketing
Experience Level: Mid-Senior Level