Digital Content & Creative Manager

Help Shape the Future of Consumer Health

We're looking for a creative, digitally savvy, and hands-on consumer marketer to help bring our health and wellness brands to life.

This is a role for builders. You'll personally create content, experiment with new ideas and technologies, and help shape how consumers discover, understand, and shop for our products. You'll work across multiple consumer brands and digital channels, combining creative judgment, consumer insight, ecommerce expertise, and AI-powered tools to create content that captures attention, communicates product differentiation, and drives engagement and conversion.

What You'll Do

Create Consumer Content That Converts

• Develop consumer-facing digital content across multiple health and wellness brands and channels, including ecommerce, DTC websites, social media, CRM/email, paid media and organic content.
• Personally create and adapt content across formats, including digital imagery, ecommerce assets, social content, video, product education, advertising copy and other consumer-facing creative.
• Create and optimize ecommerce content across Amazon, DTC websites and other digital retail environments, including PDP copy, imagery, video, enhanced content and conversion-focused product storytelling.
• Translate consumer insights, product benefits and brand positioning into simple, compelling content that helps consumers understand why a product is right for them.
• Adapt strong ideas across channels and formats to increase both the quality and volume of content we produce.
Use AI and Creative Technology to Make Better Content, Faster

• Use AI and other creative technologies to accelerate ideation, creation, editing, personalization, optimization and repurposing.
• Personally work with digital creative tools such as Canva, Adobe or similar platforms to develop and refine content.
• Stay current on emerging AI, content and digital marketing tools, experimenting with new capabilities rather than relying solely on established ways of working.
• Identify opportunities to use technology and automation to improve both content effectiveness and team productivity.
Build, Collaborate and Optimize

• Help shape each brand's voice, creative expression and digital presence.
• Work hands-on while also partnering with agencies, creators, influencers, affiliates and freelancers to bring larger initiatives to life.
• Provide clear creative direction and briefs to external partners and improve or refine work when needed.
• Manage content workflows from ideation through review, approval and launch.
• Use ecommerce, SEO, social and performance insights to continuously improve content.
• Help identify what should be created in-house versus where specialized external support will produce a better result.
This Is a Hands-On Role

We're looking for someone who is as comfortable making as they are managing.

You'll personally create and refine content while also directing agencies, creators and other external partners. If your experience has primarily involved briefing and managing agencies rather than personally creating digital content, this is unlikely to be the right role for you.

Function: Marketing
Experience Level: Associate