Marketing Specialist

We are looking for an experienced and versatile Marketing Specialist to join our team based at our office in Banbury or Ashby. This is a stand-alone position in the UK, but you’ll be part of the wider EMEA marketing team.  Working closely with key stakeholders within the business you will build and execute creative campaigns, manage budgets, and continue to position our products and services in a competitive market, whilst aligning with the EMEA and global marketing strategy.

The Marketing Specialist should be equally proficient with day-to-day marketing activities and long-term strategising and strive under tight deadlines to meet the company's changing needs.

Key Responsibilities

• Strategy & Campaigns: Develop and execute integrated marketing plans that support company sales goals and product launches. Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments. Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.  

• Content, Digital Media, Events:  Content creation, social media strategy, and digital outreach across multiple channels. Partner with email, performance marketing, and web teams to design, test, and evolve lead-nurturing tactics. Plan, organise and facilitate events and trade shows.  

• Partnering, Budget & Performance: Partner closely with sales teams to align campaigns, target accounts, lead management processes and revenue growth objectives. Monitor the marketing budget and track key performance metrics (KPIs) to optimize return on investment (ROI). Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics. Drive lead generation, demand generation and pipeline growth initiatives in collaboration with the sales team, ensuring marketing activities contribute measurable business outcomes. 

• Market Research: Analyse consumer trends, pricing, and competitor behaviour to identify new revenue opportunities, building marketing best practices to build successful strategies. Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.

Function: Marketing
Experience Level: Not Applicable