Sales Manager - LIONS Riyadh

This role is responsible for overseeing the individual assigned territories and being a contributor to ensure the achievement and exceeding of sales revenue targets for the team in accordance with the sales plan.  

The Sales Manager will be responsible for identifying, developing and converting commercial opportunities across brands, agencies, media companies, technology platforms and the wider creative economy. 

This role will provide a high level of prospecting, relationship building and account management to existing and prospective exhibitors to sell solutions which meet with the client's needs. 

The successful candidate will take a consultative sales approach, understanding each client's objectives and matching them with relevant opportunities across the Festival, including exhibition presence, brand experiences, sponsorship and bespoke commercial solutions. 

The role requires strong commercial drive, curiosity and a good understanding of the creative, advertising, marketing and media sectors. 

Key Focus 

• Achievement of sales revenue targets, campaign management, floor plan management within timelines 

• Achievement of KPI’s as set out by the Portfolio – phone time, face to face meetings, systems.

• Exhibitor satisfaction levels including regular follow ups via emails and calls, onsite rebooking’s and retention.

• Timely & accurate reporting of sales results, pipeline and activities. 

• Development of new business across priority brands, agencies, media, technology and creative-industry clients. 

• Growth of existing accounts through deeper relationships and relevant commercial opportunities. 

• Strong understanding and communication of the LIONS proposition, audience and Festival experience. 

• Contribution to a high-quality commercial mix that strengthens the overall Festival.

Key Responsibilities 

• Sales and account management - identify, pitch and secure relevant brands, agencies, media companies, technology platforms, production businesses and creative organisations to participate in the Festival. 

• Drive Sales performance in the relevant product assignments, ensuring individual achievement of set revenue targets in accordance with the sales plan. 

• Understand each client’s objectives and support them to achieve these through the event campaign. Utilize resources to tailor sales approach to build new relationships and enhance existing relationships. 

• Maintain regular contact with existing clients throughout the event cycle. On-site account management to achieve high exhibitor satisfaction levels and retention.

• Builds strong relationships with multiple client/customer stakeholders. 

• Identify new prospects through use of industry media, social media, online resources, industry networking and company CRM. 

• Develop new business and revenue streams, including sponsorship and other non-square-metre opportunities.

• Work with the wider Commercial, Marketing and Creative teams to develop solutions tailored to client objectives. 

• Present and sell commercial opportunities through strong storytelling and value-led pitches rather than inventory alone. 

• Develop a good understanding of the creative, advertising, media and marketing landscape in Saudi Arabia and internationally. 

• Ensure accurate capture of all sales activities, opportunities and pipeline information in CRM. 

• Completion of sales progress reporting (e.g. revenue vs target, activity reporting etc.).  

• Monitor the debt reports and assist the finance team with revenue collection. 

• Continually monitor and research the market using online resources, gaining customer feedback, attending competitor events where appropriate, and industry networking. 

• Ensure up to date market intelligence is available for the Head of Sales and Marketing Manager to assist with different campaigns.

• Stay informed on industry trends, major agencies, brands, media platforms and emerging creative businesses that may be relevant to LIONS Riyadh. 

• Support onsite account management and ensure clients receive the commercial experience promised during the sales process.

Function: Sales
Experience Level: Mid-Senior Level