Copy of Regional Trade Marketing & Digital Activation Manager
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Job Description
Your tasks
• Lead regional Trade Marketing activities across Europe in close cooperation with Sales, Global & Local Marketing and Product Portfolio teams.
• Define and execute regional promotion strategies, including pricing concepts, bundle offers, product mix optimization and PROMO share management.
• Own the end-to-end implementation of Point-of-Sale (PoS) activities, including retail concepts, shopper activation and the deployment of relevant communication and activation assets.
• Manage regional CRM and Paid Media activities, including campaign planning, audience targeting, performance optimization and customer journey activation.
• Analyze sales, market and campaign performance and translate insights into actionable recommendations and activation plans.
• Collaborate with local markets and global stakeholders to ensure consistent execution, transparent reporting and best-practice sharing across the region.
Requirements
Function: Marketing
Experience Level: Mid-Senior Level