Market Research Project Coordinator (Consumer Behavior & Insights)
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Job Description
About This Job
NielsenIQ (NIQ) is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior across industries and markets. By combining advanced analytics, cutting-edge technology, and rich consumer data, NIQ helps organizations make smarter decisions, uncover growth opportunities, and stay ahead in an increasingly dynamic marketplace.
The Consumer Behavior and Insights (CB&I;) team is NIQ’s specialized consulting practice focused on understanding the attitudes, behaviors, motivations, and trends that drive consumer decision-making. Through custom research solutions and strategic consulting, the team partners with Fortune 500 companies to answer complex business questions and transform data into actionable recommendations that shape products, services, and brand strategies.
As an Market Research Project Coordinator, you will play a key role in guiding and executing custom quantitative research studies that help clients navigate changing consumer landscapes and make confident business decisions. This position offers exposure to high-impact projects, direct client engagement, cross-functional collaboration, and the opportunity to further develop expertise in research methodology, analytics, and insight storytelling within a highly consultative environment.
Responsibilities
• Serve as a trusted partner to clients by supporting day-to-day engagement, managing project communications, and ensuring high-quality project delivery.
• Collaborate with consulting teams and clients to translate business challenges into robust quantitative research designs and actionable learning objectives.
• Manage custom research projects from kickoff through final delivery, ensuring timelines, quality standards, and client expectations are consistently met.
• Develop and refine survey questionnaires and research instruments that align with business objectives and methodological best practices.
• Guide sampling approaches, respondent targeting strategies, and data collection methodologies to ensure research quality and relevance.
• Oversee survey programming, testing, and quality control processes, ensuring logical flow, accuracy, and an optimal respondent experience.
• Conduct analysis of complex quantitative datasets, identifying key patterns, trends, and insights that address critical business questions.
• Transform research findings into compelling stories and strategic recommendations through impactful presentations and client-ready reports.
• Partner with internal operations, analytics, and consulting teams to deliver seamless project execution and drive successful client outcomes.
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Requirements
Function: General Business
Experience Level: Mid-Senior Level