Business Development Representative (Armis)
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Job Description
Armis from ServiceNow is seeking a highly motivated and experienced Business Development Representative (BDR) to join our growing sales team. This role is crucial in driving top-of-funnel growth by identifying and qualifying high-potential leads for our Account Executives. The ideal candidate will possess a proven track record of success in BDR roles, particularly within the cybersecurity or enterprise software industry. They will be a self-starter with excellent communication and organisational skills, and a strong understanding of the sales process.
What you will do…
• Lead Generation & Qualification:
• Proactively identify and generate new business opportunities through targeted outbound prospecting, including cold calling, emailing, social selling, and leveraging relevant industry events.
• Qualify and convert inbound leads generated from marketing campaigns, events and website inquiries.
• Conduct thorough research to understand prospect needs, pain points, and business objectives.
• Utilise CRM (Salesforce) to accurately track and manage all activities and interactions.
• Pipeline Management & Development:
• Schedule discovery calls for qualified sales opportunities for Account Executives.
• Develop and maintain a strong understanding of Armis' products and services, and their value proposition to help accelerate opportunity progression.
• Collaborate with marketing, channel and sales teams to optimise lead generation and qualification processes.
• Territory buildout responsibilities in partnership with your Account Executives (account mapping, research, persona mapping)
• Market & Industry Knowledge:
• Stay up-to-date on industry trends, competitive landscape, and emerging technologies in the cybersecurity space.
• Develop a strong understanding of target industries and customer personas.
• Provide feedback to marketing and product marketing teams based on prospect interactions and market insights.
• Performance & Reporting:
• Consistently meet or exceed monthly and quarterly targets for qualified opportunities and meetings.
• Provide regular reports on activity, pipeline, and performance metrics.
• Participate in ongoing training and development to enhance sales skills and product knowledge.
Requirements
Function: Sales
Experience Level: Not Applicable