Director, Social Marketing

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.  

This role will be based in New York or San Francisco.

At LinkedIn, our Social, Creator & Partnerships team is responsible for driving measurable impact across marketing through strategic partnerships, creator collaboration, and our owned social presence. We operate at the intersection of brand, content, and distribution—building a social engine that drives relevance, reach, and results.

We are seeking a Director, Social Marketing to lead and evolve our global social strategy across both enterprise and consumer audiences. This is a critical leadership role responsible for advancing how social marketing is defined, executed, and measured at LinkedIn.

This leader will bring deep domain expertise in social marketing, strong platform fluency, and a proven track record of building modern, performance-driven social systems that scale across audiences and business priorities.

Responsibilities

Strategy & Vision

• Define and lead LinkedIn’s global social marketing strategy across enterprise and consumer audiences
• Translate brand and business priorities into clear, differentiated social strategies and programs
• Identify where and how LinkedIn shows up in culture to drive relevance and impact
Platform & Content Leadership

• Build and evolve a platform-native social engine across LinkedIn, YouTube, TikTok, Instagram/Meta, Reddit, and emerging platforms
• Establish best-in-class approaches to content, distribution, and community engagement
• Lead the development of always-on and tentpole social moments
Measurement & Performance

• Define and operationalize measurement frameworks that connect social performance to brand and business outcomes
• Use data, insights, and social intelligence to continuously optimize strategy
• Establish clear success metrics that go beyond engagement to reflect impact
Cross-Functional Leadership

• Partner closely with Paid Media, Comms, Editorial, and Partnerships teams to ensure integrated planning and execution
• Influence upstream planning so social is embedded early in key initiatives
Team Leadership & Operations

• Lead, develop, and scale a high-performing global team
• Set a high bar for quality, clarity, and execution across all work
• Build systems and processes that enable speed, consistency, and innovation
Innovation & Growth

• Drive testing and learning across platforms, formats, and tools
• Identify and scale new opportunities to expand reach and influence

Department: Marketing & Communications
Function: Marketing
Experience Level: Director