Area VP, Solution Consulting

As the AVP, AMS CRM Solution Consulting, you own the pre-sales technical engine behind one of ServiceNow's fastest-growing bets: CRM. You will lead a multi-layer organization of first- and second-line Solution Consulting leaders and their teams across the Americas, directly accountable for the Net New Annual Contract Value (NNACV) that CRM delivers. This is an execution role at heart. Your mandate is to convert ServiceNow's next-generation, AI-native CRM vision into consistent, repeatable pre-sales motions that win—at speed and at scale. 

You will re-establish a tight connection between the field and CRM product, build the next generation of pre-sales talent around the Forward Deployed Engineer (FDE) model, and lead the shift from a demo-centric to a proof-of-value (POV) centric go-to-market motion. Above all, you will drive speed, simplification, and clarity—scaling the organization through AI automation and operating as a single, unified engine of execution alongside your CRM selling peers. 

What you'll do… 

Own the number – drive CRM NNACV growth 

• Carry direct accountability for AMS CRM NNACV targets and mobilize the Solution Consulting organization to achieve and exceed double-digit ACV growth. 

• Translate the number into clear team-level and individual pre-sales motions; forecast technical win rates and remove the blockers that slow deals. 

• Partner with CRM sales leadership to prioritize the opportunities, use cases, and industries where CRM wins fastest. 

Build the next-generation pre-sales organization (FDE model) 

• Lead and grow the next generation of pre-sales talent, evolving the Solution Consultant role toward the Forward Deployed Engineer (FDE) model—technical leaders who build alongside customers rather than present to them. 

• Participate in and accelerate the transition from a demo-centric to a POV-centric pre-sales GTM motion, making working proof-of-value the default way CRM earns technical trust. 

• Recruit, develop, and retain elite technical talent, and build a bench of first- and second-line leaders ready for scale. 

Champion AI and the future of CRM 

• Understand and guide the market's intense focus on AI alongside the world's demand for a next-generation CRM, positioning ServiceNow's AI-native CRM as the answer. 

• Keep the organization fluent in agentic AI, Now Assist for CRM, and the platform capabilities that differentiate ServiceNow from legacy CRM incumbents. 

• Bring an outside-in view of where CRM and AI are heading into product, GTM, and enablement decisions. 

Scale through automation – speed, simplification, and clarity 

• Drive a passionate, relentless emphasis on using AI automation tools to scale the pre-sales organization—doing more through focus, not headcount. 

• Simplify how the team works: fewer and better assets, standardized POV frameworks, and automated demo and environment provisioning. 

• Make speed, simplification, and clarity the operating standard for every motion the team runs. 

Reconnect the field to CRM product 

• Re-establish a strong, two-way connection between AMS Solution Consulting and CRM Product Management so that field insight shapes the roadmap and product direction reaches the field fast. 

• Serve as a trusted voice of the customer, channeling technical wins, losses, and gaps into product priorities. 

• Ensure the team consistently represents the current, differentiated CRM story—not the last generation's. 

Lead with consistent motions, clear messaging, and accountability 

• Drive first- and second-line leaders to clear, consistent messaging and visible leadership accountability across the organization. 

• Establish consistent motions and communication rhythms so every team runs the same plays to the same standard. 

• Motivate the team and the broader CRM community to rally around shared, ambitious growth targets. 

Operate as a single engine of execution 

• Work with CRM selling peers—sales, product, value, and partner leaders—as one integrated engine of execution, not adjacent functions. 

• Align pre-sales strategy, coverage, and investment with the broader CRM go-to-market plan. 

• Represent AMS CRM Solution Consulting in cross-functional and global forums, ensuring consistency across regions.

Department: Sales
Function: Consulting
Experience Level: Not Applicable