Workshop Sales Representative - Dallas Metro Area

Key Responsibilities

• Conduct consistent in-person field visits with independent repair shops and targeted accounts to build relationships, identify needs, and support Bosch Mobility Aftermarket growth.
• Represent Bosch as the local field contact for workshops, reinforcing brand value, program benefits, and available parts, tools, equipment, diagnostics, and service solutions.
• Identify, qualify, and onboard new Workshop Partner prospects while increasing participation in the eXtra and Workshop Partner loyalty programs through clear benefit communication and ongoing account support.
• Drive parts pull by educating workshops on Bosch product coverage, quality, availability, and distributor purchasing pathways.
• Support execution of field campaigns, sales blitzes, distributor events, training opportunities, product demonstrations, and other market-development initiatives.
• Capture accurate shop visit details, contact information, opportunities, feedback, and follow-up actions in required Bosch systems and reporting tools.
• Provide market intelligence from the field, including competitive activity, customer objections, product opportunities, and distributor or workshop feedback.
• Partner closely with internal Bosch teams, distributors, agencies, and sales leadership to coordinate follow-up, resolve issues, and support territory objectives.
• Maintain a disciplined territory routine, including route planning, visit prioritization, timely reporting, and completion of assigned follow-up tasks.
Core Competencies

• Strong field sales and relationship-building skills with the ability to engage shop owners, service managers, technicians, distributors, and internal stakeholders.
• Strong written and verbal communication skills, with the ability to clearly convey information, listen effectively, and tailor messaging to workshops, distributors, and internal stakeholders.
• Ability to communicate Bosch value clearly and confidently across parts, diagnostics, tools and equipment, training, programs, and service solutions.
• Comfortable working independently in the field, managing a territory, prioritizing visits, and maintaining a consistent cadence of shop engagement.
• Strong consultative approach with the ability to identify workshop needs, ask effective questions, and connect customers to the right Bosch solutions or next steps.
• Proficiency with digital tools, CRM/reporting systems, mobile applications, and data-entry processes used to document visits, opportunities, and follow-up activity.
• High attention to detail and accountability for timely, accurate reporting, clean customer data, and completion of required follow-up actions.
• Ability to support product demonstrations, program explanations, training awareness, and distributor or workshop events in a professional and customer-focused manner.
• Adaptability, professionalism, and resilience when working in a fast-paced field environment with varied customer needs and market conditions.

Function: Marketing
Experience Level: Associate