Marcom Marketing Manager
Prefer a full account with a password? Sign Up to Apply
Job Description
About the role:
The Marcom Marketing Manager will provide strategic consultation and communications programs to key business stakeholders and leadership teams in order to formulate and manage communications strategies, message content, and message timing to support business objectives and overall company image. Partner with marketing managers and other key divisional stakeholders to plan, execute, monitor, and evaluate marketing communications campaigns using an appropriate combination of internal and external resources. This is an Individual Contributor Role.
Key Responsibilities:
This position is an on-site role located in Dalton, GA.
• Plans and produces marketing communications, sales promotion materials, advertisements, promotional brochures, and media events to meet product strategies and increase product/service profitability across various media.
• Oversees communications activities and technical/promotional writing (e.g., product manuals, brochures, sales kits), and reviews work submitted by outside agencies/contractors to ensure accuracy, proper design, layout, copy, and sales coordination.
• Partners with marketing managers and key divisional stakeholders to plan, execute, monitor, and evaluate creative, results-oriented marketing communications campaigns using internal and external resources.
• Manages internal and external resources to maximize creativity, productivity, and cost efficiencies while keeping internal and external audiences informed of department goals and long-term communication objectives.
• Champions correct usage of graphic standards and corporate guidelines to protect and promote brand identity (including Taylor Adhesives), overseeing text research/development and regularly updating communications media, including company websites.
Requirements
Department: Marketing
Function: General Business
Experience Level: Associate