Senior Product Manager I (Adtech)
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Job Description
About the role
We are seeking a Senior Product Manager to lead products and capabilities that measure national and local television audiences across linear broadcast, cable, and streaming environments. This role sits at the intersection of media measurement, data science, technology, and client needs—turning complex viewing signals into trusted, actionable audience insights for programmers, advertisers, agencies, and other media stakeholders.
The ideal candidate understands how television is bought, sold, distributed, and measured across fragmented platforms. You will define product strategy, translate industry requirements into an actionable roadmap, and guide cross-functional teams from concept through launch and ongoing improvement.
What you’ll do
• Own product strategy and roadmap for cross-platform television audience measurement capabilities spanning national and local markets.
• Translate customer, market, and regulatory needs into clear product requirements, success metrics, and prioritized investments.
• Partner with data science, engineering, research, operations, sales, and customer success to deliver scalable, reliable measurement products.
• Drive measurement solutions across linear and streaming environments, including audience estimates, reach and frequency, impressions, demographic reporting, time-shifted viewing, and deduplicated cross-platform audiences.
• Evaluate the integration and use of viewing data from panels, return-path data, set-top boxes, smart TVs, streaming platforms, and other data sources while maintaining methodological rigor.
• Lead discovery with clients and industry stakeholders to identify unmet needs and validate product direction.
• Define operating models and quality standards that support data accuracy, comparability, transparency, and timely delivery across national and local markets.
• Communicate product vision, tradeoffs, progress, and outcomes to executive stakeholders and cross-functional partners.
• Mentor product managers and contribute to stronger product practices, decision frameworks, and team development.
Requirements
Department: Product
Function: Product Management
Experience Level: Not Applicable