Assistant Manager - Sales
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Job Description
A. Sales & Revenue Generation
• Achieve assigned sales targets and contribute to the overall revenue objectives of the hotel.
• Identify and develop new business opportunities across corporate, leisure, travel trade, MICE, and other relevant market segments.
• Promote the hotel’s rooms, restaurants, banqueting facilities, meeting spaces, and other services.
• Prepare sales proposals, quotations, contracts, and presentations in line with the hotel’s pricing strategy and policies.
• Negotiate rates and commercial terms with clients while safeguarding the hotel’s profitability.
• Monitor market trends, competitor activities, and business opportunities to recommend suitable sales initiatives.
B. Client Relationship Management
• Build and maintain strong relationships with corporate clients, travel agents, tour operators, event planners, and key business partners.
• Conduct regular client meetings, sales calls, site inspections, and familiarisation visits.
• Ensure timely follow-up on enquiries, proposals, and prospective business opportunities.
• Handle client feedback and coordinate with relevant departments to ensure seamless service delivery.
• Develop existing accounts to maximise repeat business and long-term revenue potential.
C. Business Development & Account Management
• Identify prospective accounts and expand the hotel’s corporate and business travel portfolio.
• Maintain an updated database of clients, prospects, and key contacts.
• Prepare account development plans and sales action plans for assigned market segments.
• Track sales leads, conversion ratios, account production, and business generated.
• Explore opportunities for strategic partnerships, promotional tie-ups, and new revenue streams.
D. Coordination & Operations
• Coordinate with Front Office, Reservations, Revenue Management, Food & Beverage, and Banquets to ensure effective execution of client requirements.
• Work closely with the Revenue Management team to ensure appropriate pricing, availability, and inventory utilisation.
• Ensure accurate documentation of client agreements, negotiated rates, sales activities, and business commitments.
• Participate in sales meetings, revenue reviews, and business planning sessions.
• Support the planning and execution of promotional campaigns, client events, and sales initiatives.
E. Reporting & Administration
• Prepare daily, weekly, and monthly sales activity reports as required.
• Maintain accurate records of sales calls, client visits, enquiries, proposals, and confirmed business.
• Monitor individual performance against assigned targets and key performance indicators.
• Provide regular updates on the sales pipeline, market intelligence, and business forecasts to the reporting manager.
• Ensure compliance with hotel policies, brand standards, and established sales procedures.
F. Guest Experience & Brand Standards
• Represent the hotel professionally during client interactions, meetings, and industry events.
• Deliver personalised and high-quality service in line with five-star hospitality standards.
• Maintain confidentiality of client information, negotiated rates, and commercial agreements.
• Uphold the hotel’s brand image and ensure all sales activities reflect its service philosophy.
Requirements
Function: Sales
Experience Level: Not Applicable