Senior Tactical Marketing Specialist

Renesas Electronics

full-time senior Shah Alam, Malaysia · More jobs in Shah Alam, Selangor, Malaysia

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Job Description

The Senior Tactical Marketing Specialist is responsible for the day-to-day execution of the Global Sample Program (GSP) for the Power Product Group, with primary responsibility for sample operations, and inventory readiness including evaluation board and kit availability. The role partners closely with Product Line Management, Supply Chain Management (SCM), Customer Service, the Global Sample Team, and approved fulfillment partners to ensure timely sample fulfillment, maintain appropriate inventory levels, and support product launches and customer requirements. Approximately 80% of the role is dedicated to the Global Sample Program and sample operations, with the remaining 20% supporting Business Planning/Tactical Marketing activities and other projects as assigned.

Key Responsibilities:

Global Sample Program Ownership: Own day-to-day GSP execution for the Power Product Group, coordinating across the Business Division, Global Sample Team, SCM, Customer Service, and fulfillment partners to resolve issues and ensure timely sample fulfillment.

GSP Operations & Reporting: Develop and track key GSP metrics, including participation, approvals, auto-approval rates, stock-outs, lead times, exceptions, obsolete inventory, kit availability, and stocking orders. Drive auto-approval adoption, identify gaps, and implement process improvements.

Stocking & Transfer Orders: Manage stocking orders and stock transfer orders, coordinating with SCM, Sales Operations, and fulfillment partners to ensure timely inventory placement and replenishment.

Inventory Planning & Replenishment: Analyze demand, launches, inventory levels, MOQ/SPQ, lead times, and obsolescence risk. Recommend stocking and replenishment actions to maintain availability while minimizing excess and obsolete inventory.

Evaluation Boards & Kits: Ensure evaluation boards and kits are planned, built, stocked, and available for timely shipment to support customer evaluations, qualifications, and business development activities.

Product Eligibility & Portfolio Setup: Manage product additions and removals on GSP, Can-Sample status, quantity and value thresholds, and fulfillment routes. Manage exceptions for non-released, restricted, supply-constrained, obsolete, or unsupported products.