Marketing Executive - Paid Social (Maternity cover contract)

We have an immediate opportunity for a Marketing Executive – Paid Social to join our Performance Marketing Team on a maternity cover contract until around October 2027.

This role will be a key player in the implementation and development of paid social at Taylor & Francis, maximizing growth and return on investment. Reporting to the Paid Social Manager, the successful candidate will be a keen collaborator, regularly liaising with planning teams within marketing, analytics teams, and the wider business. 

You will be responsible for:

• Ownership of specific paid social campaign plans and performance.
• Lead paid social activity across all territories, ensuring performance is optimized to achieve high levels of growth with an ROI focus. 
• Work closely with the planning teams to recommend effective growth strategies and budgets. 
• Effectively collaborate with other teams and internal stakeholders
• Lead paid social innovation within the team, keeping abreast of market trends and developments, and identifying new platforms, tech, and audiences to drive our social offering forward.
• Utilizing a clear test-and-learn agenda. Clearly communicate social performance and uncover growth levers, effectively documenting our strategies and approach, to drive common understanding and efficiency.

Function: Marketing
Experience Level: Associate