AVP APAC, CRM Solution Consulting

What you'll do… 

Own the number – drive CRM NNACV growth 

• Carry direct accountability for APAC CRM NNACV targets and mobilize the Solution Consulting team to achieve and exceed double-digit ACV growth. 

• Translate the number into clear team-level and individual pre-sales motions; forecast technical win rates and remove the blockers that slow deals. 

• Partner with CRM sales leadership to prioritize the opportunities, use cases, and industries where CRM wins fastest across the region. 

Build the next-generation pre-sales organization (FDE model) 

• Lead and grow the next generation of pre-sales talent, evolving the Solution Consultant role toward the Forward Deployed Engineer (FDE) model—technical leaders who build alongside customers rather than present to them. 

• Participate in and accelerate the transition from a demo-centric to a POV-centric pre-sales GTM motion, making working proof-of-value the default way CRM earns technical trust. 

• Recruit, develop, and retain elite technical talent, and build a bench of first-line managers and senior individual contributors ready for scale. 

Champion AI and the future of CRM 

• Understand and guide the market's intense focus on AI alongside the world's demand for a next-generation CRM, positioning ServiceNow's AI-native CRM as the answer. 

• Keep the team fluent in agentic AI, Now Assist for CRM, and the platform capabilities that differentiate ServiceNow from legacy CRM incumbents. 

• Bring an outside-in view of where CRM and AI are heading into product, GTM, and enablement decisions. 

Scale through automation – speed, simplification, and clarity 

• Drive a passionate, relentless emphasis on using AI automation tools to scale the pre-sales team—doing more through focus, not headcount. 

• Simplify how the team works: fewer and better assets, standardized POV frameworks, and automated demo and environment provisioning. 

• Make speed, simplification, and clarity the operating standard for every motion the team runs. 

Reconnect the field to CRM product 

• Re-establish a strong, two-way connection between APAC Solution Consulting and CRM Product Management so that field insight shapes the roadmap and product direction reaches the field fast. 

• Serve as a trusted voice of the customer, channeling technical wins, losses, and gaps into product priorities. 

• Ensure the team consistently represents the current, differentiated CRM story—not the last generation's. 

Lead with consistent motions, clear messaging, and accountability 

• Drive your first-line managers to clear, consistent messaging and visible leadership accountability across the team. 

• Establish consistent motions and communication rhythms so every team runs the same plays to the same standard. 

• Motivate the team and the broader CRM community to rally around shared, ambitious growth targets. 

Operate as a single engine of execution 

• Work with CRM selling peers—sales, product, value, and partner leaders—as one integrated engine of execution, not adjacent functions. 

• Align pre-sales strategy, coverage, and investment with the broader CRM go-to-market plan. 

• Represent APAC CRM Solution Consulting in cross-functional and global forums, ensuring consistency across countries and sub-regions.

Department: Sales
Function: Consulting
Experience Level: Not Applicable