Product Proposition Lead

Please note - this role could be Hybrid or remote, subject to location

This is a really exciting opportunity to join our market-leading NEC Housing team to help define how our products are positioned and communicated across the business. The role bridges Product, Sales, Marketing and Delivery teams to ensure that product value is clearly understood internally and externally. 

This role develops product propositions, supports product launches, creates customer-facing content and ensures product messaging remains accurate, consistent and aligned to market needs, customer requirements and sector developments.  The Product Proposition Lead also plays a key role in understanding competitor activity, regulatory changes and customer referenceability to help shape product and commercial success.  

Key Responsibilities 

Product Proposition and Go-to-Market Strategy 

• Develop and maintain product propositions that clearly articulate customer outcomes, benefits and differentiators. 
• Create and manage go-to-market plans for new products, enhancements and strategic initiatives. 
• Define product messaging and supporting content for sales, marketing and customer engagement activities. 
• Monitor and co-ordinate competitor activity, market trends and regulatory developments to ensure propositions remain relevant and competitive. 
• Support the transition of products from development into market launch. 
Product Launch and Commercial Readiness 

• Lead the planning and coordination of product launches and release handovers. 
• Ensure all activities are completed, including internal briefings, sales enablement materials and customer communications. 
• Maintain the Product Catalogue, ensuring information is accurate and up to date. 
Marketing and Communications 

• Act as the main point of contact between Product and Marketing teams. 
• Work closely with Marketing on campaigns, webinars, newsletters, website content and marketing collateral. 
• Support the creation of media articles, conference presentations, award submissions and other external communications. 
• Ensure product messaging is clear and consistent.  
Customer Communications and Customer Portal Management 

• Oversee the production and review of customer communications, including information bulletins and service updates. 
• Manage product information within the customer portal, ensuring content remains current and relevant. 
• Gather customer feedback and contribute recommendations for future portal improvements. 
• Help maximise the portal's value as a customer communication and engagement channel. 
Value Proposition Development 

• Develop proposition packs for key solution areas. 
• Clearly define customer challenges, market drivers and business needs. 
• Articulate how products address those challenges and deliver measurable outcomes. 
• Identify competitive strengths, market gaps and supporting customer references. 
Market Insight and Sector Knowledge 

• Maintain a summary of industry policy, regulation etc. which provides updates and insights to support internal stakeholders and customer conversations. 
• Work with Product Managers to track and communicate key sector changes. 
Roadmap and Product Information Management 

• Manage the production and publication of customer-facing product roadmaps. 
• Manage and review internal product information and key product messaging documents, for example, WYNTK (What You Need To Know) documents. 
• Ensure product documentation has an agreed review cycle and monitor updates 
Business Case Support 

• Support the development of business cases for new initiatives, products and strategic investments.

Function: Information Technology
Experience Level: Not Applicable