Trade Marketing Manager
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Job Description
Main Responsibility:
• Implement a holistic PT Strategic initiatives in the country toward retail partners in close cooperation with all HUB marketing functions and Sale.
• Contribute to the steering of commercial targets (FC, TGS, margin, etc)
• Optimization of product mix (standard, campaigns, promotion) within the country.
• Manage PROMO share and execute PROMO strategy (Price or Bundle Pack) and integrate it holistically in the user journey.
Key Activities:
• Gains and provides user & market insights to the BO, SA and MK organization.
• Lead and execute activities for the trade marketing touchpoints: POS, instore communication, print, events, e-dealer.
• Lauch management MPE proofread, local SAP Master Data maintenance/pricing, steering new product presentation.
• Demand, volume, consolidation and contribution to S&OP; sessions.
• Responsible for the brand protection.
Requirements
Function: Information Technology
Experience Level: Mid-Senior Level