Global Partner Marketing Senior Strategist

IFS

full-time senior Staines-upon-Thames, England, United Kingdom · More jobs in Staines-Upon-Thames, England, United Kingdom

This job comes from IFS's own careers page (see the original posting). Apply here to keep track of it, then finish on IFS's site.

Apply now Log in to apply

Prefer a full account with a password? Sign Up to Apply

Job Description

The Global Partner Marketing Senior Strategist will be responsible for delivering global partner marketing and enablement programs, helping IFS channel partners successfully activate demand generation campaigns and drive measurable business impact.

This is a hands-on, execution-focused role requiring a proactive individual who can manage multiple programs and competing priorities, work effectively across regional partner marketing, campaigns, sales and partner teams, and consistently deliver high-quality outcomes in a fast-paced environment.

Key Tasks

• Deliver partner ready campaigns, share with partner ecosystem and drive adoption
• Work closely with central campaigns team to identify sales plays relevant to partners and collate campaign tool kits including necessary marketing and BD assets
• Responsible for education and enablement of marketing and BD teams within channels to include Industry and solution messaging, campaign best practice and recommendations for execution success.
• Provide a critical interface into the broader IFS ecosystem, championing channel marketing imperatives and developing the key assets and messaging channels require to drive demand
• Share with channel partner ecosystem the latest marketing messaging, relevant content and campaigns though partner connect, email updates, webinars and workshops alongside regional partner teams.
• Share up and coming campaigns and content plans with partners and support regional partner marketing to build plans with focus channels
• Coordinate the global MDF process with regional partner marketing teams, consolidating regional activity and plans into a clear global view.
• Report on pipeline contribution and engagement against targets and performance optimization and insight of partner delivered campaigns
• Drive campaign adoption and usage along with regional partner marketing and ensure that best practices are shared and leveraged around the globe.
• Educate wider partner ecosystem on B2B marketing best practice and develop IFS marketing/demand gen certification
• Produce content and assets that boost global partner marketing activities (landing pages, digital content, webinars and social media messaging)
• Partner marketing Comms & Events and maintain SharePoint pages and campaign calendars
• Promote partner-related activities at events such as Partner Summits, Sales Kick-Off, Connect, Unleashed
• Manage Partner brand usage including IFS Partner brand guidelines, logo usage, website profiles