Business Development Representative

We are seeking a motivated Business Development Representative (BDR) to help generate meetings that convert to qualified opportunities to support early-stage pipeline growth. This role focuses on learning core prospecting and outreach techniques, that engage buying group members and develop foundational knowledge of ServiceNow.

The BDR engages prospective buying groups through structured outreach activities, qualifies meeting interest using defined guidelines, documents interactions accurately, and hands off qualified meetings to the GTM team (s) for opportunity validation. In addition to engaging buying groups, the BDR is also responsible for follow-up across strategic marketing events.

What you get to do in this role:

• Engages current and future clients through phone, email, and social—and connects with key contacts using approved messaging and defined qualification criteria.
• Apply basic problem-solving techniques to assess client needs and determine appropriate next steps based on defined criteria.
• Have consistent engagement and collaboration with the Global Business Acceleration (GBA) management team, Development team and GTM team(s).
• Amplify brand approved generated content with prospective customers to deliver a connected, personalized experience.
• Keep all engagement and follow-up activities accurately documented across ServiceNow internal systems to support clear reporting and forecasting.
• Participate in development simulations, participation in-person competitions, and meet KPI expectations

Department: Marketing, Communications, and Brand
Function: Marketing
Experience Level: Not Applicable