B2B Communications Manager
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Job Description
This role will be based in San Francisco, Sunnyvale, Mountain View, and New York.
At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. This means you can work from home and commute to a LinkedIn office, depending on what’s best for you and when it is important for your team to be together, or you can work remotely from most locations within the country listed for this role.
The dream candidate for this role is someone who is interested in b2b and product communications, a creative storyteller and energized by creator and media relations.
In this fast-paced and high-visibility role, you will help support communications for LinkedIn Talent Solutions, LinkedIn's largest business line. You’ll shape and execute communications strategies that elevate LinkedIn as the leader in agentic hiring, reaching a primary audience of Chief People Officers, Talent Leaders and recruiters.
The communications manager will support the communications team on both strategic campaigns and day-to-day executional support, including media relations, creator engagements, messaging development, thought leadership campaigns, creative storytelling, and measurement.
Responsibilities:
• Support global communications campaigns, helping the team with narrative and message development and telling stories to reach talent leaders and recruiters
• Pitch stories and secure earned media and creator coverage that help our hiring customers understand the value LinkedIn provides
• Develop innovative approaches to elevate stories across earned, owned, and social channels
• Drive creator relations, identifying and collaborating with creators that reach recruiters and talent leaders
• Build digital content to tell stories through new content formats using tools like Canva
• Develop and manage media relationships with traditional mainstream media and B2B/HR trade reporters
• Support the execution of product and partner launches from content development to measurement
• Support global enablement, helping inform our global comms team of updates pertinent to the Talent Solutions business
• Build new processes leveraging AI tools to help make work for efficient and productive
• Remain current on HR industry trends to keep business leaders informed about topics driving conversations with external audiences
• Write and/or edit content, including, but not limited to pitches, narratives, articles, LinkedIn platform posts, briefing books, etc.
Requirements
Department: Marketing & Communications
Function: Marketing
Experience Level: Mid-Senior Level