Global Marketing Data Domain Owner

As a Marketing Data Domain Owner, you will be responsible for establishing consistent marketing data standards, ensuring data quality and enabling reliable data usage across marketing channels and systems.

You will be part of a global, cross-functional environment where your expertise will directly contribute to strengthening our marketing data capabilities.

Your tasks:

• Take ownership of the global marketing data schema, taxonomy and naming conventions across marketing channels and systems in close collaboration with the Business Digital Organization.
• Define and maintain marketing data standards, KPIs, data quality rules and adoption requirements to ensure consistency across the organization.
• Ensure marketing data structures support effective segmentation, reporting, attribution and activation across different marketing use cases.
• Translate business needs into prioritized data product requirements and align them with technical platform roadmaps and delivery teams.
• Review and approve campaign, event and attribute structures when integrating new marketing data sources and channels.
• Conduct regular data governance reviews and monitor compliance with established standards across regions and marketing touchpoints.
• Establish data quality thresholds and escalation procedures to identify and address structural anomalies and deviations.
• Develop, maintain and communicate the global marketing data dictionary and governance guidelines to support consistent implementation.
• Collaborate with global and regional marketing teams, technical experts and other data domain owners to drive alignment and adoption of common data standards.

Function: Management
Experience Level: Mid-Senior Level